<i>New Media for a New China</i> is a timely introduction to the current state of the mass media in China and it's growing role in the 21st Century global communication system<ul><li><p>Brings together an international cast of scholars to analyse the diverse roles of China's media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR)<li><p>Considers the position of China's media in the middle of the country's tremendous social, economic and political changes<li><p>Explores the concept of the 21st century as “China's Century” because of the nation's unprecedented growth</ul>