Aimed at sales executives and managers, this text explains how to design a sales force for maximum strategic advantage. Topics include identifying the most effective marketing channels, understanding the role of sales managers, and determining the optimum size for a sales force. Throughout the volume, real-world best practice examples illustrate the concepts covered. The authors are affiliated with ZS Associates, a global business consulting firm. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)