<b>Build an online presence for your business with web marketing</b><p>Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. <ul><li>Provides invaluable advice for establishing a web presence and getting your message out with online advertising<li>Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers<li>Explains how web analytics can offer you a better understanding of your web marketing efforts<li>Details ways to establish an online voice with blogging and podcasting<li>Walks you through the potential of social media marketing with Facebook, Twitter, and Google+<li>Looks at various options for getting your message onto mobile platforms</ul><p><i>Web Marketing All in One For Dummies, 2nd Edition</i> shows you how to get your online name out there so that customers can find you easily.</p>