<p>Whether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.</p><p>Inside <i>Pop-Up Business For Dummies</i>, you’ll find:</p><ul><li>Planning your pop-up venture - whether it’s a shop, studio, gallery, or community hub.</li><li>Finding the right space for you.</li><li>Negotiating with the landlord and sorting out the legalities. </li><li>Fixing up and fitting out your space on a budget.</li><li>Pulling in the punters - advertising and marketing your pop-up.</li><li>Managing a successful pop-up business day-to-day.</li><li>Closing up shop efficiently.</li><li>Lots of case studies, checklists, tips and hints from experienced pop-up people!</li></ul>