<DIV>Uniquely addressing the needs of academics and demonstrating how to use social media to benefit their teaching and research, this edited book provides an overview of social media technologies in the context of practical implementation for academics, guided by applied research findings, current best practices, and the contributors’ successful experiences with using social media in academic settings. It also offers sensible strategies for implementing a wide spectrum of social media and related technologies, including blogs, wikis, Facebook, and various Google tools for professional, teaching, and research endeavors. Academics and academic librarians in all fields who are interested in learning more about using social media in the context of their professional life will find this book invaluable.</div>