<p>This book will offer a roadmap for how companies and brands can develop a strategic visual social marketing strategy as an extension to their overall marketing and social media plans. From defining goals, to selling in to senior leadership, and creating, curating and promoting highly visual content across a range of social media platforms, readers will be given the toolkit needed to implement a best-in-class visual marketing program, regardless of their budget or headcount. Examples will be shown from leading brands and companies across a variety of industries who are exemplifying the best practices in visual marketing. Existing and emerging social media platforms will be discussed, with tips and examples on how to develop a personalized approach in line with the best practices for each site</p><p>This book will cover:</p><ul><li>Image-based platforms, including Pinterest, Instagram, and Vine</li><li>Other social media platforms, including Facebook, Tumblr, YouTube, SlideShare, and Twitter</li><li>Visual tools, including infographics, presentations, and video</li><li>Developing a visual social marketing roadmap</li><li>How to plan ahead but remain flexible enough to jump on trends</li><li>Set goals that align with your budget and resources</li><li>How to measure the effectiveness of your visual marketing efforts</li></ul>