<p>Customer engagement can generate sales growth, competitive advantage, and profitability. Companies must be relevant and add value to win and retain customers. <i>Customer Engagement For Dummies</i> covers:</p><ul><li>engaging customers through their channel(s) of choice</li><li>implementing social and mobile engagement strategies</li><li>listening to your customers and providing feedback on the feedback</li><li>taking a holistic view of your customers across channels: becoming trustworthy and transparent to your customers</li><li>cutting across your internal silos to focus on customers</li></ul>