<p>UX (User Experience) is a rapidly growing field that marries web design, user research, business planning and data analysis to focus an organisation’s web presence on the needs of their clients and customers. <i>UX For Dummies</i> is a hands-on guide that shows you how to use the tools and techniques of User Experience in order to put into practice an effective UX strategy that aligns with the organisation’s business goals.</p><p>Written by SapientNitro UX experts, Kevin Nichols and Donald Chesnut, the book will show you:</p><ul><li>The building blocks of UX</li></ul><p> Defining UX and understanding why you should use it</p><p> Determining your users</p><p> Modeling the experience</p><ul><li>The Components of Design</li></ul><p> Developing and implementing the content strategy</p><p> Understanding and building information architecture</p><p> Designing for specific channels</p><p> Diving into visual design</p><ul><li>UX in Action</li></ul><p> Embracing testing</p><p> Keeping your site relevant</p><p>Overall, <i>UX For Dummies</i> is the ideal book to teach the UX newcomer all they need to know to become effective in the field of User Experience design.</p>