<div>This new edition of <i>Marketing For Dummies</i> will cover the many recent marketing strategies that have evolved in the business world. Some new topics this edition adresses are:</div><ul><li>Local sourcing, which creates lots of opportunities for local and regional marketing</li><li>Linking Web visibility to real world traffic and sales</li><li>Very narrow targeting online</li><li>Community marketing--- finding just those people who share your interest and want what you've got</li><li>Behavioral marketing---reaching people with what they want how they want it</li><li>Updated marketing plans, resources and examples throughout</li></ul>