<p>Starting your own business is an exciting - and challenging - time.</p><p>This updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with real-life examples and links to hundreds of valuable resources, <i>Starting a Business For Dummies</i>, 4^th Edition gives you what you need to make the leap from employee to successful entrepreneur with confidence.</p><p>All your favourite, trusted content has been updated including:</p><ul><li>Laying the groundwork and testing the feasibility of your business idea</li><li>Writing a winning business plan and finding funding</li><li>How to operate effectively, including managing your finances and employing people</li><li>Growing your business and improving performance</li></ul><p>New content includes:</p><ul><li>The latest funding schemes, including government funding and crowdfunding</li><li>Tendering for public sector work</li><li>Avoiding business cyber-crime</li><li>Franchising and pop ups</li><li>Exporting (the government has set a target of doubling the number of exporting companies by 2020)</li><li>Environmental impact (a recent survey found 77% of SMEs wanted to know how to measure and improve their environmental impact)</li></ul>