<b>The easy way to grasp customer analytics</b><p>Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. <i>Customer Analytics For Dummies</i> shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.<p><i>Customer Analytics For Dummies</i> gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.<ul><li>Shows you what to measure, how to measure, and ways to interpret the data</li><li>Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart</li><li>Explains how to use customer analytics to make smarter business decisions that generate more loyal customers</li><li>Offers easy-to-digest information on understanding each stage of the customer journey</li></ul><p>Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, <i>Customer Analytics For Dummies</i> has you covered.