<p><i>Social Media Marketing For Dummies,</i> 3rd Edition<i> </i>presents the essence of planning, launching, managing, and assessing a social marketing campaign in an economic 350-page guide - perfect for time-pressed marketers. This edition adds exciting new content that covers all of the new trends in social media. Content includes:</p><ul><li><b>Getting social with your marketing -</b> an overview of your choices, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans.</li><li><b>Practicing social media in the social Web -</b> launching a campaign, developing a voice, reaching your audience on key and niche platforms, embracing the influencers.</li><li><b>Reaching your audience via mainstream platforms -</b> A brand new section of the book drilling down into the top social platforms including Facebook, Twitter, Google+, LinkedIn, and others.</li><li><b>Old marketing is new again -</b> getting social with existing Web properties including a company site, blog, mobile tools, and advertising. Also addresses giving social license to employees and metrics.</li><li><b>The Part of Tens - </b>the traditional closer in all <i>For Dummies</i> books offers tips on creating a social campaign, avoiding common mistakes, and key resources. </li></ul>