The former editor of Harvard Business Review, Levitt (business administration, Harvard Business School) presents 12 of his articles from the magazine in this collection aimed at managers and marketers on marketing topics such as innovative imitation, the product life cycle, the production-line approach to service, the industrialization of service, differentiation, intangibility, globalization, and advertising. Articles were published from 1965-2004. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)