Ubel (medicine and psychology, Center for Behavioral and Decision Sciences in Medicine, U. of Michigan) argues that restricting certain kinds of freedom can help preserve health and well-being. He details the harms of capitalism, which gives consumers too many choices to make bad decisions, and argues for a more restrained market that will help protect people from their nature to overconsume. He discusses problems such as obesity, impulsive behavior, and behaviors like smoking; concepts of rationality, persuasion, and behavioral economics; how society might benefit from soft paternalism; and the problem of free market medical care. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)