John?s Gospel has been studied and evaluated and interpreted constantly by theologians throughout the ages. Can anything more possibly be said? Jerome Neyrey says it can, indeed, by interpreting it in two fresh ways ? by means of ancient rhetoric and by viewing it in its cultural context. / In order to find patterns and concepts that have a bearing on how to read John Neyrey examines the rhetoric of praise and blame described in the ancient encomium, the Greek commonplace on ?noble death,? rules for rhetorical conclusions, and Jewish background materials. He then uses materials from cultural anthropology, such as the effects of limited good and envy, secrecy, and brokerage. Even innocent topics such as ?time? and ?space? have much to say about interpreting the figure of Jesus. / In viewing John through these two lenses, The Gospel of John in Cultural and Rhetorical Perspective brings the book into clear focus as a truly ?maverick gospel.?