<P>"This book is the perfect primer for understanding media in the digital age. We are in an era when newspaper, radio, and television are fast becoming archeological concepts. Herein are the reasons why."<BR>---Nicholas Negroponte, founder and chairman of One Laptop per Child and cofounder of the MIT Media Laboratory</P><P>"Congratulations to Neuman and colleagues for a fascinating exploration of how previous new media were constructed, whether things could have been otherwise, and what can be learned for future media."<BR>---Sonia Livingstone, Department of Media and Communications, the London School of Economics and Political Science</p><P>In <I>Media, Technology, and Society</I>, some of the most prominent figures in media studies explore the issue of media evolution. Focusing on a variety of compelling examples in media history, ranging from the telephone to the television, the radio to the Internet, these essays collectively address a series of notoriously vexing questions about the nature of technological change. Is it possible to make general claims about the conditions that enable or inhibit innovation? Does government regulation tend to protect or thwart incumbent interests? What kinds of concepts are needed to address the relationship between technology and society in a nonreductive and nondeterministic manner? To what extent can media history help us to understand and to influence the future of media in constructive ways? The contributors' historically grounded responses to these questions will be relevant to numerous fields, including history, media and communication studies, management, sociology, and information studies.</P><P>W. Russell Neuman is John Derby Evans Professor of Media Technology and Research Professor, Center for Political Studies, Institute for Social Research, at the University of Michigan.</P><P>DIGITALCULTUREBOOKS: a collaborative imprint of the University of Michigan Press and the University of Michigan Library</P>