"Kiyo is a brilliant junior high student whose inflated ego (and tendency to blow the grading curve) has made him a major target for teasing at school. So his father sends him a bizarre birthday present-a strange little boy named Zatch Bell-to help him make friends and reform his bad attitude. But Kiyo soon discovers that there's more to Zatch than jis dad ever realized. Zatch is a creature called a mamodo, and he has special powers that are unleashed when Kiyo reads spells from a mysterious red book. With Kiyo's help, Zatch must compete against the 99 other kids like him who are vying to become the king of the mamodo world!"