<b>The Art of Video Production </b>emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content. Author Leonard C. Shyles uses a unique approach by explaining <b><i>how</i></b> things are done and <b><i>why</i></b> things are done rather than just <b><i>that</i></b> they are done-it is not about concepts versus skills, but about concepts <i>and</i> skills.