<b>Learn the rules to building loyal (and lucrative) digital followings</b><p><i>Renegades Write the Rules</i> reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead.</p><p>Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.</p><ul><li>Reveals the winning strategies for using social media to achieve dramatic results</li><li>Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity</li><li>Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization</li><li>Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives</li></ul><p>The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.</p>