Marinak (education and human services, Mount St. Mary's U.) et al. offer 30 strategies and activities for teachers to use to promote children's intrinsic motivation to read. After outlining five general principles of motivation, they present activities to enhance the motivational context of the classroom, to support students in developing positive self-concepts as literacy learners, and to help students recognize and appreciate the value of literacy. Each strategy has an overview, a description of how it focuses on motivation and literacy learning, and step-by-step instructions. Some include extension activities. Many of the activities provide ideas for integrating language arts and suggestions for listening, speaking, reading, and writing. The three concluding sections include a case study of the techniques as used in fifth-grade classrooms, two assessment instruments, an interest inventory, and a discussion of myths and truths. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)