<p><b>The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychology</i></b></p> <i>BrainScripts for Sales Success</i> explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.</p><p>You'll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more.</p><p><b>Drew Eric Whitman</b> is a speaker, trainer, writer, and consultant with nearly three decades of sales experience.</p>