<p><b>The manager’s guide to forging a link between strategic intent and everyday process execution—the secret to driving long-term profitability and growth</b></p><p><i>Customer-Focused Process Innovation</i> reveals a powerful and proven method for connecting a company’s value creation processes to customer-desired products.</p><p>The book provides step-by-step instructions for identifying how products and services are really manufactured and presented to customers. It then explains how to visually depict work streams to build a conceptual blueprint of a company from the core value chain to the end consumer; reduce the time it takes to pinpoint the customer’s desires by building rich feedback loops and actively managing customer processes; and embed process management practices in a company to ensure every process receives the optimal amount of attention and resources to deliver the greatest financial benefit.</p><b>David Hamme</b> is the founder and Managing Director of Ephesus Consulting. Prior to his consulting career, Hamme served as an executive in a $3 billion unit of Lowe’s where he was responsible for strategic planning, marketing, product management, and new product development.</p>