<p><b><i>A word-of-mouth marketing pioneer shows how to measurably impact the bottom line with a powerful WOMM campaign</i></b></p><p>In <i>Fizz</i>, Ted Wright teaches marketing professionals and entrepreneurs how to create and test a brand's stories for maximum word-of-mouth impact; build the communications network to tell it; harness Big Data for WOMM; find and train influencers; and measure a campaign's success. Along the way, he debunks popular marketing myths regarding the broadcast model, social media, influencers, and the idea that the medium is more important than the message.</p> <p><b>Ted Wright</b> is the founder and CEO of Fizz, a pioneering, award-winning word-of-mouth marketing firm. </p>