<p>In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution.</p><p>This is <i>The Membership Economy</i>.</p><p>Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to:</p><ul><li>Turn digital subscriptions into forever sales </li><li>Build an online community your customers will love</li><li>Develop new loyalty programs that really pay off</li><li>Transform freemium users into superusers </li><li>Create a self-generating revenue stream </li><li>Keep memberships and profits growing for years to come</li></ul><p>Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.</p><p>You’ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You’ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service.</p><p>Most importantly, you’ll discover what works, and what doesn’t, from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom.</p><p>When you join forces with your customers, membership has its rewards—for you, your company, and your continued success.</p>