<p><b><i>The bestselling sales classic! Revised and expanded to help you supercharge personal and team performance in today's ultra-competitive sales environment</i></b></p><p><i>&quot;People make buying decisions emotionally and justify them logically.&quot;</i></p><p>That shrewd, timeless insight from the first edition of this bestselling book has become a “no-brainer” among sales professionals. Now<i>You Can't Teach a Kid to Ride a Bike at a Seminar</i> comes with new insights, information, and tools every sales leader can use. It combines Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling with up-to-date best practices from experienced trainers of Sandler, now run by David Mattson.</p>