<p><b><i>The long-awaited update of the classic guide to outperforming the competition using Herrmann International's trademark Whole Brain Methodology</i></b></p><p>Packed with new research, updated examples, and more actionable content, <i>The Whole Brain Business Book</i> outlines four basic thinking styles--administrator, talker, problem-solver, dreamer--corresponding to the four quadrants of the brain and explains that many are dominated by only one quadrant. By getting out of the &quot;brain rut&quot; and channeling all four quadrants, business people and organizations can become more flexible, creative, and competitive.</p><p>Herrmann-Nehdi uses her extensive research and experience working with her father and expert practitioners across the globe to highlight new research developments, replace outdated information, incorporate new stories and real-world examples while building on the core applications of <i>The Whole Brain Business Book.</i></p>