<p><strong>The NEW Rulebook for Entrepreneurial Success</strong></p><p>What’s the surest way to startup failure? Follow old, outdated rules. </p><p>In <em>Content Inc.</em>, one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. </p><p>Notice a shift? </p><p>Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers.&nbsp;It’s a brilliant reverse-engineering of a model that rarely succeeds.</p><p>The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it<em>works</em>. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on<em>Inc.</em> magazine’s list of fastest growing private companies for three years straight.&nbsp; It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies.&nbsp; Build an audience and you’ll be able to sell pretty much anything you want.</p><p>Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base?<em>Content Inc.</em> shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world.&nbsp;&nbsp;This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds.</p><p>A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In<em>Content Inc</em>., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:</p><p>• <strong>The “Sweet Spot”:</strong> Identify the intersection of your unique competency and your personal passion<br>• <strong>Content Tilting: </strong>Determine how you can “tilt” your sweet spot to find a place where little or no competition exists<br>• <strong>Building the Base: </strong>Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)<br>• <strong>Harvesting Audience: </strong>Use social-media and SEO to convert one-time visitors into long-term subscribers<br>• <strong>Diversification:</strong> Grow your business by expanding into multiple delivery channels<br>• <strong>Monetization: </strong>Now that your expertise is established, you can begin charging money for your products or services</p><p>This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business.</p><p>Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries.</p><p>Whether you’re seeking to start a brand-new business or drive innovation in an existing one,<em>Content Inc.</em> provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success.</p><p><strong>Joe Pulizzi</strong> is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by<em>Inc.</em> magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine,<em>Chief Content Officer</em>. Pulizzi’s book <em>Epic Content Marketing</em> was named one of<em>Fortune</em> magazine’s Five Must Read Business Books of the Year. </p><p><br>&nbsp;</p><p></p>