<DIV><DIV>The first book to explore the vital, commercial relationship between design, marketing, and the target audience.<P>DemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the &#230;what?&#198; and &#230;why?&#198; of design, <B><I>DemoGraphics: Packaging</B></I> dissects the &#230;who?&#198; <P>Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession, and shopping habits. <P>Case studies and interviews with designers and brand owners explain how and why specific choices have been made, why it works, and how it evolved from a prototype or concept to form a successful, user-centered design.<P><UL><LI>Explores designs that work for target groups, together with case-study evidence, color wheels, materials and typeface choices.<LI>Unique mix of theory, showcase designs, research, statistics, and hard evidence.<LI>Loaded with hundreds of illustrations and featuring a hardcover format with tabbed dividers.</UL><P>**North American Rights Only**</DIV>