"There is nothing so practical as a good theory" - Kurt Lewin <p></p><p></p><p>What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard though all the noise.</p><p>The second edition of this best-selling textbook has been updated with the student firmly in mind. With extensive new learning features that directly engage with the practical side of theory, students will: </p><p></p><p>" Practice what they learn with activities and exercises</p><p>" Apply their own experiences to theory through prompts to reflection</p><p>" Consolidate their learning with highlighted definitions and lists of key terms</p><p>" Take it further with boxed excerpts from classic texts.</p><p></p><p>Showing how theories relate directly to the practice and experience of planning effective communication, <b>Using Communication Theory</b> provides indispensable insights into the practical nature of communication theory. In today's landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.</p>