The success of a research project hinges on whether the data can be transformed into something interesting, and perhaps even important, to the academic or professional field in which the study was conducted: that is say Gibson and Brown, how well the data was analyzed. They explore various ways in which data analysis relates to, impacts on, and develops from other aspects of social research practice. Among their discussions are theory and grounded theory, research design, generating data through questions and observations, transcribing and representing data, images and texts, video and audio data, using technology, and writing and presenting analysis. The ISBN cited in the book is 978-1-4129-4565-3. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)