<BLOCKQUOTE> <P>Michael Gerber, the world's top business guru and bestselling author, shows would-be entrepreneurs how to get started, operationalize their winning idea, and design a business that will thrive. </P></BLOCKQUOTE> <P>Got a great idea to start a business? So now what? <I>The E-Myth Enterprise </I>explores the requirements that any new business must meet: the satisfaction of its four primary influencers&#151;its employees, customers, suppliers, and investors&#151;through four fundamental categories&#151;visual, emotional, functional, and financial. Together these form the twin strategies every entrepreneur must use to design a business. </P> <P>The latest book in the Gerber franchise, <I>The E-Myth Enterprise</I>, fits neatly into a training program all entrepreneurs can use to fulfill their dreams. <I>The E-Myth Enterprise</I> is an indispensable follow-up to <I>Awakening the Entrepreneur Within</I>, as it shows would-be entrepreneurs how to put a promising idea to work. Next, readers can turn to <I>The E-Myth Revisited</I> for tried-and-true advice about avoiding the pitfalls that prevent most small business owners from succeeding. Following this, <I>The E-Myth Manager</I> provides essential guidance for the management of any business. Finally, for advice on how to take an existing business to the next level of growth and opportunity, there's <I>E-Myth Mastery</I>. In <I>The E-Myth Enterprise</I>, Gerber completes the E-Myth series, to help transform every entrepreneur's dream into a reality. </P>