This guide for web designers details how to plan, design, and create HTML email newsletters for clients or bosses. Patterson first addresses why email is important in web design, then planning an email campaign with the client, designing for the inbox and how it differs from browsers, coding, understanding permission, and selling email to clients. Intermediate knowledge of HTML and CSS is assumed. Patterson, who has a web design background, works for the company behind Campaign Monitor, an email newsletter web application, and MailBuild. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)