<p>Take your knowledge of Web analytics to the next level with this expert advice</p> <p>Web analytics is an evolving field and essential to today's online commerce. This book picks up where Avinash Kaushik's bestselling <i>Web Analytics: An Hour a Day</i> left off, covering the latest tools and techniques to measure, analyze, and effectively report on Web site performance. <p><i>Web Analytics 2.0</i> covers a wide variety of tools and also explores measuring video content, blogs, Flash content, and social media. <ul> <li>Web analytics as an essential business tool has evolved greatly in recent years; this book covers the lessons learned, the newest methods, and advanced techniques</li> <li>Digs deeply into the most pertinent metrics and shows how to set up custom reporting to assure those metrics are being properly tracked and reported</li> <li>Reveals solutions to data-related Web analytics challenges and offers a detailed data recon checklist</li> <li>Explores the emerging analytics fields: social media (including Twitter), blog metrics, video, and mobile analytics</li> <li>The CD includes videos, podcasts, PowerPoint presentations, helpful dashboards, and other related files </li> </ul> <p><i>Web Analytics 2.0</i> shows Web analytics pros and those who want to become experts how to use the latest Web analytics software to measure all critical factors.