Business owners and marketing personnel wishing to learn every detail of the burgeoning world of mobile technology will find this book completely invaluable. In the first chapters, Krum covers the basics about mobile marketing techniques, mobile technology, and to how to target and track customers. Everything you can do with an iPhone, advertising, promotions, location-based marketing, apps, mobile website development, on- and offline marketing, and e-commerce are covered in individual chapters. The volume concludes with chapters on spam and hacking, international mobile marketing, and future trends. A glossary, definitions of text speak, and list of vendors, products, and services conclude this expert guide. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)