Since 1997, Storey's <i>Starting & Running Your Own Horse Business</i>, by Mary Ashby McDonald, has sold 72,000 copies in 17 printings. It is the best-selling book in its category. The book's success stems from its exceptional utility; with its practical "how-to" format, step-by-step approach, and business-ready resources, McDonald simplifies the challenge of running a profitable horse business.<br><br>Now, for the first time, this best-seller has been fully updated and revised. <i>Starting & Running Your Own Horse Business</i> includes an expanded section on safety, tips for operating a riding school or horse camp, strategies for launching a carriage business, tax and insurance advice, and suggestions from successful equestrian entrepreneurs and enterprises. The author, a veterinarian, offers instructions for developing a herd health plan, encouraging readers to practice good preventive care, and healthier horses mean lower veterinary bills.<br><br>The book helps readers succeed in the Information Age as well, with suggestions for online marketing and resources. The book is filled with money-saving tips, record-keeping forms that can be easily photocopied, and simple lesson plans for schools and camps. Running any equestrian business inevitably involves a dizzying array of details. But with McDonald's smart, savvy, and strategic guidance, it doesn't have to be overwhelming. Now more than ever, <i>Starting & Running Your Own Horse Business</i> is the one book that industrious equestrians can't afford to be without.<p></p> <p><br>Praise for the First Edition:<br>"This book gives valuable advice to the prospective entrepreneur thinking of investing time and money in starting a horse business."  — <i>Times</i> (Huntsville, AL)</p><p><br>"If you've ever thought about starting your own horse business, be sure to pick up, well, <i>Starting & Running Your Own Horse Business</i> . . . [y]ou'll be hooked from the opening chapter. . . ." — <i>Horse & Rider</i><br></p>