<p> The world has changed in the seventeen years since the controversial initial publication of Paul Hawken's <i>Ecology of Commerce</i>, a stirring treatise about the perceived antagonism between ecology and business. Yet Hawken's impassioned argument&#151;that business both causes the most egregious abuses of the environment and, crucially, holds the most potential for solving our sustainability problems&#151;is more relevant and resonant than ever. </p> <p> Containing updated and revised material for a new audience, <i>The Ecology of Commerce</i> presents a compelling vision of the restorative (rather than destructive) economy we must create, centered on eight imperatives:</p><ul> <li>Reduce energy carbon emissions 80 percent by 2030 and total natural resource usage 80 percent by 2050. </li> <li>Provide secure, stable, and meaningful employment to people everywhere. </li> <li>Be self-organizing rather than regulated or morally mandated.</li> <li>Honor market principles.</li> <li>Restore habitats, ecosystems, and societies to their optimum. </li> <li>Rely on current income.</li> <li>Be fun and engaging, and strive for an aesthetic outcome.</li></ul>