<DIV>This book is the story of William B. Ruger's unflinching dedication to traditional yet innovative design and to manufacturing excellence, with products sold at a reasonable price for a broad ranging clientele from the youthful plinker to the mature African safari devotee, from the ordinary citizen to the president of the United States.<BR><BR>This richly illustrated, beautifully presented work is the official history of William B. Ruger of Sturm, Ruger & Co., and of Ruger firearms. This volume features more than 185 color and over 100 black and white illustrations, with appendixes, index, and -- for the first time--serial number tables for all models by years of manufacture. <br><BR></div>