"It's rare to find a person like Josh Clark who speaks so intently to the topic of interface design and mobile devices."ùJohn Maeda, President of Rhode Island School of Design<BR><BR>"Having been completely immersed in iPhone UI design for the past 2+ years, and even writing on the subject myself, I was excited to review an early copy of Tapworthy, but didn't expect any grand revelations. Boy, was I wrong. Tapworthy not only summed up just about everything I think I know about iPhone User Interface design, but challenged me to think about the typical iPhone user in new ways. This book is an invaluable resource to ANYONE working on mobile apps."ùDavid Barnard Founder of App Cubby<BR><BR>So you've got an idea for an iPhone app along with everyone else on the planet. Set your app apart with elegant design, efficient usability, and a healthy dose of personality. This lively, accessible guide shows you how to design exceptional user experiences for the iPhone and iPod Touch through practical principles and a rich collection of visual examples.<BR><BR>Whether you're a designer, programmer, manager, or marketer, Tapworthy teaches you to"think iPhone"and helps you ask the right questions and get the right answers throughout the design process. You'll explore how considerations of design, psychology, culture, ergonomics, and usability combine to create a tapworthy app. Along the way, you'll get behind-the-scenes insights from the designers of apps like Facebook, USA today, Twitterrific, and many others.<BR><BR>Develop your ideas from initial concept to finished design<BR><BR>Build an effortless user experience that rewards every tap<BR><BR>Explore the secrets of designing for touch<BR><BR>Discover how and why people really use Phone apps<BR><BR>Learn to use iPhone controls the Apple way<BR><BR>Create your own personality-packed visuals