Head honcho of Kaiser Permanente health care company, Halvorson argues that the industry needs reform from the money up, and reinforces US president Obama's proposal for an incentive-based, system-supported, goal-focused care improvement plan. Among his topics are why health care costs are going up, the perfect system, the need for universal coverage, risk sharing, health as the highest priority, and setting goals to reduce costs directly. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)