Drawing on 40 years of industrial management experience, Floyd shows organization leaders how to develop the shared values and beliefs that serve as the foundation for a dynamic organizational culture, how to engage all employees to join the new culture and participate in improvement, and how to manage and sustain change. He sets out a pro forma schedule of activities to achieve culture change within two years, divided into six-month phases. Because the focus of the book is industrial change, and more specifically change that produces improvement at the front line of manufacturing, the author refers to leaders as "engineers and managers." Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)