<blockquote> <p> Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. </p> </blockquote> <p> <i>The 1% Windfall</i> reveals how modest incremental changes to an everyday business practice?pricing?can yield significant rewards. Illustrating the power of pricing, a study of the Global 1200 found that if companies raised prices by just 1%, their average operating profits would increase by 11%. Using a 1% increase in price, some companies would see even more growth in percentage of profit: Sears, 155%; McKesson, 100%; Tyson, 81%; Land O'Lakes, 58%; and Whirlpool, 35%. </p> <p> The good news is that better pricing is more than simply raising prices. Instead, the key is to offer customers a variety of pricing options. This strategy is win-win: profits to companies and choices for consumers. </p> <p> But how do executives and managers set the right price? Underpinned by sound empirical research and real-life anecdotes, <i>The 1% Windfall</i> addresses this fundamental question. This book offers guidelines that any company?whether a multinational conglomerate, a small business, or even a nonprofit?can follow to create a comprehensive pricing strategy for any product or service. In addition, these versatile techniques and tools provide solutions to avert a slump in a recession, offset the impact of inflation, or battle a new competitor. </p> <p> The result is a mind-opening, clear blueprint for com-panies to price for profit and growth. </p>