Seize the chance to be extraordinary.<br><br>Who has made the biggest difference in your life? Whose words and actions have uplifted and motivated you to excel? Chances are it was someone like Fred the postman--so outstanding in his service that Mark Sanborn realized this mail carrier could be an example for any person wanting to be extraordinary.<br><br>The “Fred factor” is summarized by four principles that will release fresh energy, enthusiasm, and creativity in your career and life: <br><br>• Make a Difference<br>• Build Relationships<br>• Create Value<br>• Reinvent Yourself<br><br>You, too, can apply <i>The Fred Factor</i> to enrich the lives of customers, co-workers, friends, and family members, as well as reach new levels of personal success yourself. Sanborn also shows how to discover and develop other “Freds.<br><br>Why not become a “Fred” yourself? You will turn the ordinary moments of life into extraordinary opportunities to make a difference in the world.