<P>Seven business innovators and the empires they built.</P> <P> The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. </P> <P> With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: </P> <P> . George Eastman and his invention of the Kodak camera;</P> <P> . Thomas Watson of IBM;</P> <P> . Henry Ford and his automobile;</P> <P> . Charles Revson and his use of television advertising to drive massive sales for Revlon;</P> <P> . Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;</P> <P> . Andrew Carnegie and his steel empire;</P> <P> . Sam Walton and his unprecedented retail machine, Wal-Mart.</P>