<p align="center"><b>Discover the Power<br />Of Better Negotiating</b></p> <p>Negotiation is one skill everyone needs in order to get more of what they want -- to sell more, to keep costs down, to manage better, to strengthen relationships -- to win! Thomas shows you exactly how the best negotiators reach long-lasting positive solutions that build profits, performance, and relationships.</p> <p>This indispensable guide covers all you'll ever need to know about negotiating, including:</p> <ul> <li>The 21 rules of successful negotiating -- and how to defend against them!</li> <li>"Quickies" -- specific tips on how to successfully negotiate with bosses, children, car dealers, contractors, auto mechanics, and many others</li> <li>Why Americans are among the worst negotiators on Earth</li> <li>How to overcome your natural reluctance to bargain</li> <li>Why win-win negotiating is so vital</li> <li>How to thoroughly prepare for your negotiations</li> <li>How to deal with counterparts who intimidate or harass you</li> <li>How to negotiate ethically -- and deal with those who don't</li> <li>How to negotiate more successfully across cultural lines</li> <li>Thomas's Truisms -- 50 memorable negotiating maxims </li> <li>The psychology of negotiating, historical illustrations, day-to-day applications, and much, much more!</li> </ul>