In this study of the "little blue pill" to treat what is now known as erectile dysfunction, Baglia (communication, San Jose State U.) analyzes Pfizer's marketing of Viagra in the contexts of concepts of male sexuality and gendered communication. This profeminist male critiques the implications of emphasizing performance over psychological and relationship issues in impotence. Appended material includes notes on discourse analysis, and a list of the manufacturer's promotional materials. Annotation ©2005 Book News, Inc., Portland, OR (booknews.com)