<b>Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty</b><br>Imagine having the customer-service secrets of the world's most successful businesses <i>right at your fingertips</i>. With this book you can! Authors <b>Donna Greiner</b> and <b>Theodore Kinni</b> spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to: <br>·Creating products/services tailored to your customers' needs<br>·Recognizing and rewarding your most profitable trophy customers <br>·Using three kinds of guarantees to build customer trust <br>·Turning first-time customers into frequent buyers <br>·And much more!