<FONT SIZE="3"></FONT><P><FONT SIZE="3">"I am truly amazed at how complete this booklet is. What a wealth of material to help in developing questions!"</FONT></P><FONT SIZE="3"></FONT><P><FONT SIZE="3">--Bonnie Rader, <I>California State University, Long Beach</I></FONT></P><I><FONT SIZE="3"> </FONT></I><FONT SIZE="3"></FONT><P><FONT SIZE="3">Aimed at helping readers prepare and use reliable and valid survey questions, <B>How to Ask Survey Questions, 2<SUP>nd</SUP> </B>shows readers how to do the following: </FONT></P><FONT SIZE="3"> </FONT><P><FONT SIZE="3">* Ask valid and reliable questions for the context</FONT></P><FONT SIZE="3"></FONT><P><FONT SIZE="3">* Determine whether to use open or closed questions</FONT></P><FONT SIZE="3"></FONT><P><FONT SIZE="3">* Choose the right type of measurement (categorical, nominal or ordinal) for responses to survey questions</FONT></P><FONT SIZE="3"></FONT><P><FONT SIZE="3">* Ask questions that get at attitude, behavior, and knowledge</FONT></P><FONT SIZE="3"></FONT><P><FONT SIZE="3">* Develop factorial, conjoint and Internet survey questions</FONT></P><FONT SIZE="3"></FONT><P><FONT SIZE="3">New to this edition is coverage of focus group questions, the characteristics and uses of factorial questions and conjoint analysis questions, and the principles underlying Internet survey questions.</FONT></P><FONT SIZE="3"></FONT>