Football is often described as a "game of inches"--scoring, first downs, and in/out of bound decisions that can determine the outcome of the game frequently come down to a matter of inches, or even fractions of an inch. Investing is similar: the difference between outperforming or underperforming the market may turn out to be a few fractions of a percentage point. As Ben Branch succinctly states, "successful investing, defined as outperforming the market averages, is not easy. And yet it is very much a game worth playing, particularly if you win." The key to being on the winning side is to understand the fundamental principles of investing--what it is and how it works--before making any decision. In this highly practical, non-technical guide, Branch introduces the reader to stocks, bonds, options, mutual funds, real estate, futures, and all of the other basic elements of the market. He debunks popular myths and misconceptions about investing and shows you how to avoid mistakes in order to invest wisely. An extensive glossary, definitions and examples, and lists of "dos" and "don'ts" will make this book a handy resource for the novice or seasoned investor looking to take their game to the next level.