This peerless profit-boosting guide presents seventy-eight key insights that are notable for their aggressive approach and contrarian perspective. Top consultant Bob Fifer shows how to turn the tables on hardball-playing suppliers and competitors. He also challenges outmoded assumptions and explains why arbitrary budgets are sometimes the best budgets; computers often hinder more than help; bosses are frequently underpaid; customers can often be persuaded to pay more; and suppliers can often be persuaded to charge less.<BR>By following Bob Fifer's advice, you'll be able to cut costs to the bone, send productivity through the roof, and double your profits in the space of only six months.