<I>Me 2.0</i> <b>shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success.</b> <P><I>&#8220;The business world is changing and what Dan Schawbel has captured in this book is the pulse of the changing branding market.&#8221;</i> <P>- Gary Vaynerchuk, best-selling author of <I>Crush It</i> <P>With record unemployment and a volatile economy, Dan Schawbel&#8217;s powerful message about personal branding is essential for anyone seeking to achieve success in today&#8217;s difficult job market. <I>Me 2.0</i> offers a proven plan for creating a strong and effective personal brand. By focusing on the 80 million members of &#8220;Generation Y,&#8221; <I>Me 2.0</i> shows job seekers innovative ways to separate themselves from the competition and how to have jobs look for them by creating an impactful personal brand. <P><I>Me 2.0</i> demonstrates to job seekers how to leverage the power of online media for personal empowerment and career success. Schawbel outlines his unique four-step process for discovering, creating, communicating, and maintaining a personal brand. Schawbel also gives inside tips on how to use blogs, videos, and social networking to find careers based on both passion and experience. A companion website, personalbranding.com, includes information needed to build a personal brand and public persona that yield recognition and job placement.